A three year deal has been struck between Virgin Media and BT. Virgin Media subcribers to XL package will now be able to get BT Sport 1; BT Sport 2 and ESPN at no extra cost.
Looks like Serie A matches will be shown on BT Sport 1 & 2 channels. They will also show some Coppa Italia games but not the Supercoppa match on Sunday between Juventus and Lazio.
First match Sampdoria v Juventus on Saturday 24th August at 19.45hrs
http://my.virginmedia.com/customer-news/articles/btsport?buspart=BTS_02